During times when speed is key, customer service is known to lag behind with interactions between a customer and a vendor stretching for long and exhausting lengths of time before an issue is resolved. While call centre outsourcing services have enabled businesses to offer customers a more efficient and speedy service, phone calls and emails are still viewed as time-consuming ways to contact a vendor.
Live chat support services have changed the perception people have of lead generation services, as live chat features are easy to access and usually do not require the customer or prospect to do anything beyond visiting the business website, with chat windows popping up as soon as a visitor enters a website.
With improved chat bot technology, a business can provide an efficient and speedy service in terms of customer service. Given how popular live chat support services are, you too, may be considering them for your business. If so, these are four reasons why you need live chat support services now.
One of the key benefits of customer service outsourcing is that telemarketing and lead generation services come at a lower cost than if they are carried out in-house. This cost-effective way of offering customers a better service enables a business to reallocate funds to other business functions, thus boosting sales and growth.
Among the channels used for telemarketing and lead generation services, like calls, social media, or email, live chat stands out due to being a comparatively low cost method. Chatbot technology and adding a live chat feature to your website does not come at a high price and several call centres offer low-cost live chat services that can be installed with little to no disruption to business operations.
In addition to the direct cost of this technology, live chat support services increase the order value by providing information, advice, and recommendations to customers as they are placing an order. By offering such a service to customers, a business can improve customer experience and increase customer satisfaction levels.
According to data shared by Tech Jury, conversions can be improved by 12% by adding live chat to a website. Intercom.com states, “Website visitors are 82% more likely to convert to customers if they’ve chatted with you first. What’s more, their accounts are worth 13% more than those where the business didn’t have a conversation before signing up.”
It is thus clear that live chat is one of the best ways to improve your conversion rates and your telemarketing strategies will show better results if your website has a live chat option for visitors. With live chat becoming one of the most efficient methods used in lead generation services, a business that wants to increase sales will definitely invest in live chat services immediately.
Customers look for different things when shopping with a particular business or accessing certain services. Convenience is one of them. Digital technologies have brought so many things to our fingertips that we no longer want to make an additional effort to inquire about a product or complain about a service.
Our busy lifestyles also make telemarketing and lead generation services, especially traditional methods like cold calls, an inconvenience. We cannot afford to spend even a minute on the phone while a call centre agent is trying to sell a product to us.
Given these factors, it comes as no surprise that live chat support services offer real-time convenience that most other customer centre outsourcing services cannot. Live chat windows pop up as soon as we visit a website, which means that the customer does not need to click on anything to ask the business a question. Chatbot technology even suggests certain questions, making it much easier for the customer to submit a query.
This real-time convenience offered via live chat support services increases customer satisfaction.
It is becoming increasingly difficult to offer unique products to customers, which means that businesses must look at other ways of setting themselves apart from competitors. One way of doing this is by offering a service of more value through improved customer service.
While your competitors use traditional methods of telemarketing and lead generation services like calls and emails, you can make use of chatbot technology to offer customers a convenient and simple way of contacting your customer support teams.
This too, is a reason why your business needs live chat support services.
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