9 Outbound Sales Lead Generation Strategies To Grow Your Pipeline

Businesses adopt several strategies to increase the demand for a product or service and lead generation is one of them. A lead is any person who shows interest in the company’s products or services and inbound lead generation is an approach where the prospect decides the method and channel of communication with the company.

Outbound lead generation can include cold calls, telemarketing, and live chat support services, where the company initiates contact with the prospect. While traditional methods of outbound lead generation are often seen as disruptive, they have now adapted to modern technology so as not to be seen as a nuisance by potential customers.

If your business is considering outbound lead generation to increase demand for your products or services, these are nine strategies to grow your pipeline.

Word of mouth

This is an outbound lead generation approach that relies on informal communication between family, friends, and acquaintances sharing their experiences with the product or services. One of the ways in which a business can use this strategy is by offering discounts for referrals, meaning that a user may receive a discount on a product or service if a certain number of their contacts have signed up on the website through a specific link.

Cold email

When considering lead generation strategies to grow your pipeline, you may have considered cold email. This is one of the most cost-effective outbound methods with a high return of investment. Cold email can be used to build prospective lists and market to a large number of people. Automation tools used in lead generation services can help in scaling efforts, especially if you are working with a small team.

Inside sales

Inside sales are similar to telemarketing tactics, where products and services are sold to potential customers over the phone or via email. While hiring, training, and managing a sales team for telemarketing is expensive and time-consuming, call centre companies UK have skilled teams to carry out inside sales and other lead generation services.

Social media

Social media platforms can be used to make contact with prospects and initiate communication with them. While it is relatively easy to set up an account on social media, a campaign can be scaled to increase effectiveness.

As an outbound lead generation method, social media is cheap and easily reaches the target audience. Social media can also be used to give customers information about products and services but companies can get easily overwhelmed by the volume of social media platforms. This is why many opt for customer service outsourcing, in addition to choosing to outsource CCTV monitoring services, to a UK call centre.

Direct mail

This outbound lead generation strategy relies on a more traditional means of communication, which is physical mail. This approach has less competition and very high open rates, which means that the right execution can result in a high return of investment. However, there isn’t a lot of analytics and data on this marketing method.

Trade shows

Industries organise exhibitions so businesses can come together under one roof to promote their products and services and learn about other products in the market. This can also be a great outbound lead generation approach and gives businesses the opportunity to network in their market and receive feedback on their products. However, attending trade shows can be expensive and require an experienced and skilled team to promote products and services.

Events

While trade shows are a great way to carry out lead generation services, another strategy worth considering are events like sports tournaments, lectures, and parades. This is a great way to personalise face-to-face contact with a prospective customer, while also engaging with other businesses. You can also compile a list of contact details at the event, which will be useful with outbound and inbound lead generation tactics.

Public relations

A PR stunt can be easier to implement than an event or trade show, but may not always receive a positive response. This strategy can increase the publicity your company receives but can be expensive and difficult to replicate.

Paid advertising

Paid advertising is an outbound lead generation strategy that can help your company grow. While these are easy to implement, they can be difficult to optimise properly. With paid advertising, the platform you choose can affect how effective your campaign is and you can get trackable insights and analytics. However, several users have activated ad blockers and don’t trust paid advertisements.