During times when speed is key, customer service is known to lag behind with interactions between a customer and a vendor stretching for long and exhausting lengths of time before an issue is resolved. While call centre outsourcing services have enabled businesses to offer customers a more efficient and speedy service, phone calls and emails […]

Businesses are constantly developing strategies to attract more customers and increase sales. This is vital for the sustainability of the business. In order to achieve sales targets, a marketing team may use email marketing, telemarketing, and other lead generation methods. Lead generation is a marketing strategy where the business sparks interest in a potential consumer […]

Telemarketing is a method of direct marketing used across industries and includes tasks like lead generation services, cold calling, appointment setting, and lead qualification. While telemarketing services were traditionally carried out over the phone, today, they have evolved to include email marketing, social media, and live chat support services. There are different types of telemarketing […]

Businesses develop different strategies to attract more customers as well retain their current customers. The former can be done through lead generation services, where a business identifies prospects and converts them into customers using different tactics and platforms. As part of retaining customers and maintaining high levels of customer satisfaction, a business will look into […]

Businesses rely on lead generation services to build consumer interest in products and services using different marketing tools. Once a stranger is qualified as a lead or prospective customer, a business will set up an appointment with them to promote their product or service. Since a business will not want to waste time or resources […]

Businesses use various tactics and methods to identify and cultivate potential customers or prospects. A percentage of these prospects are converted to paying customers and this is called lead generation. Telemarketing and content marketing are two methods of generating leads. Despite the importance of lead generation, businesses often do not have the capacity to allocate […]

Lead generation is the process of acquiring leads or prospects for a business, whether it is for sales or to build lists. Telemarketing, email, content marketing, and social media are different methods used by businesses to generate leads. While leads or prospects are usually seen as consumers, some businesses sell their products and services to […]

Businesses use various methods to promote their goods and services to potential customers and telemarketing is a direct marketing method of doing so. In telemarketing, a salesperson may use a telecommunication device like a telephone, fax, or the internet to reach potential customers, but a business may also use a recorded sales pitch played over […]

Call centres are a dedicated office with agents trained to receive and field a high volume of calls from both customers and potential customers. During these calls, information about the company’s products and services are shared, which is why it is vital that call centre agents are equipped with material on the company and its […]

Customers interact and communicate with businesses for a variety of reasons and good customer service can turn a prospect into a lead and give a first time customer a reason to return. Given the important role played by customer service, businesses are now willing to invest in call centre outsourcing. While customer service outsourcing costs […]