One of the most important aspects of a business is customer services. If a customer is met with rude, unhelpful, or unresponsive customer service, they will take their business elsewhere. Customer service, however, isn’t as simple as hiring an individual or two to manage the phones. Instead it can be a huge cost to have […]

Small business faces unique challenges and cannot be viewed in the same light as large companies. While large companies may have more resources to allocate to their customer service, they may also already have a large customer base when launching an online store or website. A small business, on the other hand, will have limited […]

Business Process Outsourcing or BPO is a method where companies subcontract business-related operations to third-parties. In the past, BPO was mostly used in manufacturing but today, it includes outsourcing of services as well. BPO can involve both front-office and back-office operations. Front office operations include sales, marketing, and customer service, while back-office includes payment processing […]

A business doesn’t start out with a strong customer base overnight. Instead, it has to invest time and money into creating a base of loyal and returning customers while also constantly reaching out to new customers. In the process of building this customer base, a business will look at leads. A lead can be described […]

Whether it’s a social media giveaway, telemarking campaign, call centre services, or SEO, businesses invest heavily in marketing. Through various marketing strategies, businesses can create a loyal customer base as well as reach potential customers. Many marketing strategies also focus not only on selling a product but also collecting data on the effectiveness of strategies […]