Lead Generation Best Practices To Follow In 2022

A lead is a potential customer who has shown interest in a product or service offered by the business but is yet to make a purchase. A lead is also someone who fits the company’s buyer persona. There is a process involved in finding and attracting these leads and this is known as lead generation.

Lead generation strategies take two key forms; Inbound and outbound. Lead generation best practices in 2022 take into consideration both lead generation strategies as well as marketing research and industry changes.

Lead generation best practices are important when acquiring new customers, growing and expanding a business, and building credibility and value.

Interactive content is among lead generation best practices in 2022

Content plays a key role in lead generation, which is why your content should always be relevant, informative, of high quality, and consistent. One other key feature to focus on is how interactive your content is and how well leads can engage with it.

Interactive emails, quizzes, and surveys are a few ways in which you can make your content interactive. Your lead form best practices also include interactive content, as an engaged customer is more likely to share their information with you.

However, what you do need to keep in mind is that not all of your content should be interactive. A few interactive elements to your lead generation strategies will make a significant difference, which is why this is among the lead generation best practices this year.

Moving networking events online

Networking events can be a great way for businesses to find high-quality leads and they have been effective in the past. This is mainly due to the face-to-face interaction that is made possible at such events. Collaborations with others in the industry, for instance, is a top B2B lead generation strategy as it can help a business establish a network of contacts.

However, in 2021, face-to-face interaction is severely limited, giving online events a place among the top lead generation best practices. Your B2B lead generation strategy, for instance, can consider online events like webinars as well as podcasts and videos to reach a wider audience.

The use of live chat for lead generation

Live chat can be used as lead tactics, but also to answer any questions by customers and make announcements about new products. However, merely adding live chat to your website is not sufficient. Hubspot surveyed 1,000 persons and found that 60% indicated they needed an immediate response when reaching out to a live chat support team.

If your responses are slow and take time, the visitor is likely to move onto a different website and your live chat software will not get the desired results. This is why you need to use the latest and best tools for live chat as well as other lead generation components like calendar scheduling, email signup and follow-up, and sales engagement.

Lead generation best practices 2022 also include A/B testing

A/B testing or split-run testing is practice where two variants of a single variable are compared in order to determine which is more effective. In lead generation, you can take two versions of a campaign and test them both.

When implementing lead form best practices, for instance, it is always best to test different versions of the strategy or tactic. This will give you a better idea of lead tactics that are most effective and tactics that do not work with your target audience.

A/B testing is also a best practice when it comes to call to action design and popups.

Popups are usually linked to bad user experience but this is not necessarily the case. While popups can be annoying to a website visitor, they could be an effective lead generation strategy if proper testing is done to determine what works with your leads. For instance, testing may show that on-click popups work better than scroll popups and you can change your lead generation strategy to accommodate the most effective tactic.

Use data available to you for your lead tactics

Data has come to play a key role in all aspects of a business and lead generation is no exception. Leaving data out of your lead generation strategies will have a negative impact and not yield the results you desire.

With the right data, you can improve your buyer persona, around which your lead generation strategies typically revolve. Doing this will allow you to fine-tune your lead generation strategies and make sure you are reaching the right audience.