The importance of telemarketing in lead generation

A business doesn’t start out with a strong customer base overnight. Instead, it has to invest time and money into creating a base of loyal and returning customers while also constantly reaching out to new customers. In the process of building this customer base, a business will look at leads.

A lead can be described as any person who indicates interest in a company’s product or service and is usually reached through information submitted by the leaders themselves. If you take a survey by a food delivery company, for instance, and enter your details in the form, you may receive an email a few days later about the company’s various services and promotions. This is one of the steps in lead generation services.

Types of leads

There are a number of different types of leads and one of them is marketing qualified leads (MQL). These are contacts who have engaged with your marketing team’s efforts but aren’t ready to receive a sales call. Contacts that have expressly indicated an interest in becoming a paying customer are called sales qualified leads (SQL).

If a customer has used your product and indicate interest in becoming a paying customer, they are called product qualified leads (PQL), while a contact that has indicated to your team interest in becoming a paying customer is called a service qualified lead.

The importance of lead generation

Before looking at the importance of telemarketing in lead generation, it is necessary to look at the importance of lead generation itself. Why do companies invest in sales support services like lead generation? As a consumer, you may think that lead generation isn’t effective, but there are many benefits and uses of lead generation.

Lead generation is important to any business because it converts strangers to customers and then promoters. Through blogs and keywords, strangers are attracted to your product or service. These visitors are converted into leads with the use of call to action landing pages. CRM, email, and other methods are then used to turn these leads into customers. If the customer is satisfied with the product or service, they will recommend it to others, thus acting as a great marketing tool.

Telemarketing

It’s now time to look at the role telemarketing plays in lead generation. Telemarking campaigns are outbound sales support services many companies use to acquire leads. Telemarketing is often misidentified as telesales, but it’s important to know the difference between the two.

Telesales is used for the purpose of making sales over the phone. Telemarking, however, is about building relationships and drawing a potential customer’s interest in a product or service. Given how social media and messaging platforms have changed the way we use our phones, is telemarketing still among the top lead generation services?

The answer is yes. Through integration with social media and content marketing, telemarketing has succeeded in being one of the popular IT support services used in outbound customer service solutions today.

Telemarketing in lead generation

When looking at the importance of telemarketing in lead generation services, we must look at what is known as cold calling. Cold calling refers to an unsolicited phone call in an attempt to sell or promote a product or service. When you are going about your day and receive a call about a new banking service or e-channeling platform that would be a cold call.

Cold calling, if done right, allows a business to explain to a potential customer their products and services and clear any misunderstandings or doubts about them. Telemarketing also lets businesses assess the needs and requirements of leads, information that can be then used to improve sales or introduce new products.

Telemarketing allows companies to strengthen relationships with potential customers or one-time customers, converting them into returning customers, and thus increasing sales. This is why telemarking continues to play an important role in lead generation services. Due to its adaptability to suit the latest trends and communication platforms, telemarketing also has the potential of continuing to play an important role in sales support services and IT support services.

If you want to benefit from telemarketing in lead generation, there are a few steps you can follow. These include knowing your product, mastering the ability to overcome objections, and making your conversation relatable.