Businesses have unique needs and requirements and these must be taken into consideration by companies providing various services to them. At CallOCare, we understand that services that work well for some, do not produce the same results for others.

This is why we develop a bespoke lead generation service for your business, taking measures to ensure our strategies are results-driven and effective. Over the years, this approach has allowed us to build a track record of boosting conversion rates and over-delivering for our clients

While the lead generation strategy we develop for our clients depends on their business, targets and requirements, we will also make suggestions and recommendations based on our data, knowledge and experience. For instance, we have discovered that Instagram is the most effective way to get potential clients.

With the increased use of social media, most businesses have Instagram pages and so do most consumers. The latter group includes the target audience of the business, which is why we believe Instagram is the best platform for lead generation. This includes both business-to-consumer targeting as well as business-to-business targeting.

In addition to this, using effective outreach methods that tie into Instagram will give a business unbelievable open rates and positive responses. As a lead generation company, we identify such opportunities and encourage our clients to make the most of them.

Thus, in addition to Instagram, we also carry out our lead generation services targeting other social media networks as well as other platforms.

Our strategies and techniques

We use a variety of strategies and techniques to ensure our lead generation service gives you the results you desire. We take into account your unique requirements and needs as well as the changing nature of the industry and latest data on consumer behaviour when developing a lead generation strategy for your business.

While we will create a bespoke lead generation service for your business, there are certain strategies and techniques we will use to generate leads for your business

Cold email campaigns: At CallOCare, we have an in-house team of expert digital copywriters who will make sure your emails are engaging, personalised and optimised to be viewed on all digital devices. Our team has years of experience in the field and are well-aware of the most common mistakes made in cold email campaigns. They will thus take measures to avoid such mistakes when sending out cold emails on your company’s behalf. The system we have built as a lead generation company maximises return from our cold email services. Our team will use highly-targeted email outreach to book meetings with your ideal clients and then pass them on to your sales team. We will also create lists based on agreed-upon criteria like revenue size, geographic location, employee size and vertical. These are the services you can expect with the cold email campaigns CallOCare will carry out as part of our lead generation service.

Podcasts: Podcasts are among the top lead generation techniques used today. You can be a guest on your favourite podcast and take your content and brand to a larger audience. Our lead generation service will build high-quality links to your website, which will drive more traffic to your brand and generate more leads. There are many benefits to using podcasts to reach more people. You can generate more leads, while also boosting your brand’s reputation and presence online. A lead generation company can also use podcasts to improve your speaking skills and presence on online platforms, which is crucial to your image as well as your brand image. CallOCare will select podcasts that are relevant to your industry and book your appearance on them to reach a wider audience.

LinkedIn lead generation: LinkedIn is a professional networking platform that has claimed a spot among the most effective channels for the generation of business-to-business leads. The team at CallOCare uses to the LinkedIn funnel method, where we first run an email campaign and then implement the LinkedIn follow up system. This way, you can follow up and nurture prospects that can be converted into customers. As a lead generation company with years of experience, we have found that combining softer messaging on LinkedIn with proper setup and active management of an account increases brand authority. This also makes our outbound campaigns much more successful.

Outsourcing your lead generation services

There are many reasons you should consider outsourcing lead generation, especially to a company like CallOCare. Our skilled and trained professionals bring to the table a level of expertise and passion you will hardly find elsewhere. Our lead generation service is effective and will give you the results you desire.

Access to the best talent in the field and the latest tools and technology is one of the key benefits of outsourcing your lead generation service. At CallOCare, we invest in the latest tools to make the best use of social media and other platforms to reach the target audience in an effective and cost-efficient manner.

The team at CallOCare is constantly studying lead generation and marketing trends as well as various channels and platforms so that they can develop an ideal, bespoke lead generation campaign for your business. By outsourcing your lead generation service to us, you can access the best talent and expertise on lead generation.

Another benefit of working with a lead generation company like CalloCare is that it is cost-effective and lowers operational costs. Businesses often cannot dedicate resources and manpower to a full internal department, which means that employees with expertise and passion in other areas of marketing and sales may be tasked with lead generation as well. This shifts focus from what they are good at and can reduce efficiency and productivity.

By outsourcing your lead generation service, you need not recruit a dedicated team or invest in the latest tools, technology and infrastructure. Instead, you can access the best talent while also enabling in-house teams to focus on their area of expertise.

The shift from in-house lead generation to outsourcing lead generation is backed by data. Studies show an increase of 46% in efficiency when businesses shift to outsourcing their lead generation services.

In addition to this, 63% of marketing professionals say that their biggest challenge is generating traffic and leads. By outsourcing to a lead generation company like CallOCare, your marketing team can focus on other aspects of their marketing strategy without having to manually find relevant contacts that could be converted into customers of your business.